Make a Difference
Get Back.Give Back.
Choose us as your good cause
Takes 30 seconds · No extra cost
A tiny click. A massive difference.
A tiny clicksaves lives.
The MySchool Card programme is moving to the new My Difference programme at Woolworths — and we'd love for you to select ILoveBoobies as your beneficiary. We're a registered South African Non-Profit Company and Public Benefit Organisation, funding free screenings since 2017.
- ✓You don't donate extra money.
- ✓You don't need cash.
- ✓Set it up once. It just happens when you shop.
Women screened since 2017
free breast cancer screenings for women across South Africa.
So far via MySchool
donated by everyday Woolies shoppers.
With you, we can hit
more every year.
How your shop becomes a screening
Shop normal. Fund early detection.
Four steps.Thirty seconds.
How to make us your My Difference cause.
- 1Open My Difference
Sign into your Woolworths profile, head to Loyalty, then tap My Difference.
- 2Search the causes
Type "ILoveBoobies" — one word, no spaces. We'll pop up in the list.
- 3Select us
Choose ILoveBoobies as your beneficiary. Hit save. Done.
- 4Shop as normal
That's it. Every qualifying shop quietly funds free screenings for women in need.
On the ground
Where your click goes.
Every My Difference contribution funds days like these — nurses, screenings, supporters and survivors across South Africa.
Why this matters
Early detection is the single biggest reason women survive breast cancer.
Every screening we fund is one more woman who finds out early enough to fight. Your everyday Woolies shop — bread, milk, that new top — pays for it. You don't pay a cent extra.
#DoGoodLookGoodFeelGood
Take the pledge
Stand with us.Save a life.
Pledge to make ILoveBoobies your Woolworths My Difference partner. One tap. Zero extra cost. A lifetime of impact.
Make us yourgood cause.
Simple. Powerful. Life-changing. Thank you for helping us fund early detection and free screenings.
Takes 30 seconds · No extra cost